Niche and Target Audience Research
All good affiliates map out their strategy well before they start building a web campaign. It’s time to start thinking about it. Before you even begin to build a business online, you need to choose who you want to sell to and what you want to sell.
THE SELECTION PROCESS
One of the most difficult things about affiliate marketing is figuring out what your niche is going to be. Once you decide on a niche, the next step is to learn about the people behind that niche. This is your TARGET AUDIENCE.
Finding your target audience is a huge step that can’t be ignored if you want to get sales with affiliate marketing. The reason why target audience research is important is that once you know who your audience is, then you can figure out what they want and need. Then you can satisfy that need by giving them answers.
Basically, ask yourself who do you want to sell to? Women? Men? People, who want to make money? People, who want to lose weight? People looking for love? or People who want to know about what to expect when expecting?
In today’s online environment we have been much more successful targeting “evergreen niches” and implementing advanced traffic generating strategies.
We use marketing angles that generate more leads and sales. In this course, we will show an example campaign.
Choose a niche and understand your
target audience and build your business around a core group of people!
Let’s look at the broad market of “Make Money at Home”. Making money at home is a multi-billion dollar industry.
There are literally Billions of potential customers out there who are looking to make money online at home.
As an affiliate, you could begin by promoting a single product to this market.
Then, over time you could promote a wide variety of “related” products like:
- How to Advertise Your Website
- 100 Ways to Get Website Traffic
- 7 Ways to Sell an Ebook
- How to Set Up Email Marketing Campaigns
- How to Make $100 a Day with Amazon
- Affiliate Marketing for Beginners
We could go on and on here with ideas but, it is just an example of how you can branch out inside one big niche.
These topics are all decidedly different from each other, but they are all related to our target audience’s interest – that of making money online and working from home. As an affiliate, there are HUNDREDS of products you could promote over time. Your customers could ultimately make multiple purchases from you.
TIP — Choose a target audience accustomed to spending money.
If the target audience isn’t accustomed to spending money – and a “lot” of money, then there’s no point in spending a lot of time creating a campaign around them. “How to Stop Being Extremely Broke” isn’t a great target audience simply because most of these people are likely broke!
On the other hand, “entrepreneurs” aren’t afraid to spend money if they think it will help them make more money. “Motorcyclists or boaters” spend hundreds of dollars each year online buying things to support their expensive hobbies. These are simple examples.
TIP — Choose a target audience that can be presented with different offers.
If the target audience is limited in what you can sell to them, then your campaign is limited.
You want to be able to present several offers related to the general market of the target audience you have selected. This allows you to develop long-term, scalable residual income streams.
There are many, many “markets” that you can choose from. A few include: Arts and Crafts, Beauty, Business, Careers, Computers and Technology, Cooking, Dating, Disease and Illness, Health and Fitness, Hobbies, Home Schooling, Leadership, Motivational, Parenting, Public Speaking, Recreation and Sports, Relationships, Religion, Romance, Success, Self-Help, Sports, Time Management, and Writing.
Recommended: Join Powerhouse Affiliate to Start Making Money Online as an Affiliate